Aspire – Magic Johnson starting TV network targeting blacks

The Hall of Famer, who has become a successful business mogul, is preparing to launch Aspire, a 24-hour channel with a focus on what Johnson called positive, uplifting images of African Americans. The basic cable outlet will join other channels targeting black viewers, such as BET and TV One, and will offer opportunities for blacks who have struggled to find work in mainstream Hollywood.

ASPIRE: Magic Johnson starting TV network targeting blacks...

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