Inside The Beijing Olympics Now on Available at

Now Available at
American Author Boldly Goes Where No Foreigner Has Dared Tred
“Inside The Beijing Olympics” is a powerful first-person narrative inside the cloistered workings of the Chinese Government and the greatest Summer Olympic Games

Beijing, China – July 31, 2012 – Ever had the desire to peek behind the curtain?  Come on now.  Be honest.  Haven’t you wanted x-ray vision like Superman to peer inside that big Christmas present under the tree or read through the Book of Secrets that is laying on the desk of the President of the United States?
In the world we live in today, there are few secrets more darker, more magical and mysterious than the inner workings of the Chinese Government and Communist Party.  No American is ever invited behind the curtain to sit and enjoy a lunch of dim sum with the Wizard of OZ; but now, in a new work by first-time author, Jeff Ruffolo, we are instantly transported into the inner workings of the greatest summer Olympic Games ever – the Games of the XXIX Olympiad in China.


Inside the Beijing Olympics is now available at Barnes & and on at:
Inside the Beijing Olympics is available for $9.99 for PC/MAC; iPad, Nook and most e-readers and Kindle format. An audio version is available for $9.99 and the combined eBook and audiobook is available for $14.98.

Complimentary copies of Inside the Beijing Olympics are now available to all journalists worldwide for editorial review.
Global distribution of Inside the Beijing Olympics will further expand to more than 30 Internet retailers worldwide next week.
Since every great story is about the journey and not the end, Ruffolo takes the reader through his stumbling into broadcasting NCAA Volleyball on commercial radio in the early 1990’s and, with the development of the Internet and not less than a great deal of hustle on his part, advanced his rudimentary radio broadcasting skills on a small country music station in Provo, Utah to become America’s radio “voice” of Olympic Volleyball at the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Olympic Games. “From there, I dreamed the dream of being part of the Olympic Games in China,” said Ruffolo who parlayed this Olympic broadcasting experience into becoming the Senior Expert for the Chinese Olympic Organizers.


In meandering through the incredibly intricate world of the Chinese Communist Party, Ruffolo worked sans road map and compass; because there is none.  In a world where all Western concepts of business are tossed aside like so much used bathwater, Ruffolo navigated alone, leaving behind a wife, daughter, golden retriever puppy and classic 1965 Volvo sports car in America and arrived up at the doorstep of the Chinese Olympic Organizing Committee with two suitcases of clothes … and a dream.
“To think that I was naive was the understatement of the century but during the Olympic Games, I was able to make a difference in the perception of the Olympics in China to the world media,” said Ruffolo.  “Inside the Beijing Olympics” also details the complex interpersonal relationships between East and West … one the author says, “could fill the Grand Canyon and then some”.
In the chapter entitled, “The Three Stooges”, Ruffolo explains how he tried to use the power of laughter and mirth to instill with his Chinese counterparts the human commonality by screening videos of the Stooges, only to be rebuked as senior Party members chastised him for showing a movie in which a “short, fat bald man was purposely being punished” and asked pointedly, “what did he (Curley) do to warrant being slapped and pushed” by his brother Moe Howard?

“Inside the Beijing Olympics” is a true story … and as true stories go, the author vividly pulls you into the narrative in a friendly, easy to read presentation.
Specific chapters highlight:
–         A bomb threat at the Water Cube the day before the Opening Ceremonies

–         A viral internet posting claiming the Chinese Olympic Organizers were banning the Bible

–         The Olympic Flame arriving in Tiananmen Square and

–         The Beijing Olympic Organizing Committee’s media management of the Games, including the Sichuan Earthquake and its aftermath
By the start of the 2008 Summer Olympics, Ruffolo rose to the highest levels ever obtained by a foreigner in modern Communist China, writing speeches for senior Government leaders and becoming the de-facto spokesman of the 2008 Beijing Summer Olympics to the world media. Be captivated by this fascinating tale of political intrigue, mystery and magic as you too will be transported … Inside the Beijing Olympics.


“Inside the Beijing Olympic”, published in ebook format by, is available through several popular online retailers, including, and Apple’s iBookstore. Author Jeff Ruffolo is available for interviews. Book reviewers and media outlets may request a review copy of the ebook by emailing the author direct at Ruffolopr(at)hotmail(dot)com.
About the Author:
Jeff Ruffolo is an international sports/marketing expert who has extensive international business experience in China where he is a consultant at the highest levels of the Chinese Government.  He earned a Bachelor of Arts Degree in Journalism from Brigham Young University and has served on the White House Advance Staff, managed the publicity for two republican Congressional campaigns and sold airline charters to the Rolling Stones, Sylvester Stallone and Phil Collins and Genesis.


Jeff Ruffolo

Beijing, China

+86 1350 244 2900
Taking a Closer Look at the Stories Ignored by the Mainstream Media

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