League of Extraordinary Gz – Attitude

Austin, Texas rap group League Of Extraordinary Gz release their video for “Attitude” today on VEVO. The J. Jones-produced track is the lead single off of the League’s upcoming debut album, #LeagueShit, which will be released on October 15th. The video, directed by Zach Villifana, was inspired by recent fan reaction. “When we performed the song live,” recalls the League,” it was well-received – real high energy and it evoked emotions that anyone could relate to. We wanted to deliver a video that brought the same energy and emotion.”

The League also decided to reference the shooting of Trayvon Martin in the video, recast on Austin’s MLK Blvd. and highlighting the vivid imagery as the video’s main character is seen buying a pack of Skittles and an iced tea. And though Trayvon was killed in Florida and not Texas, the depiction serves as a fitting follow-up to the group’s recently released non-album cut, “APD,” a track that speaks out against police brutality in general, and the recent Austin Police Department killing of Larry Jackson, Jr. in particular. “If you listen to the song it gives a perspective of the emotion that may have triggered that event,” explains the group. “Someone may be going through things and have a fucked up attitude which can lead to a negative outcome. Knowing that it was a sensitive topic, we didn’t want to come across as if we were exploiting the issue. Ultimately we knew if it was shot tastefully and folks listened to the song they would understand how it relates to the song and message we are delivering.”

In case you missed it, listen to “APD” here: https://soundcloud.com/theloegz/a-p-d

Please contact Michelle or Dan if interested in talking with League Of Extraordinary Gz.

The Background:
When Austin, Texas, reality rap collective League of Extraordinary Gz recorded “We Gone Make It” in spring 2010, Octavis “Esbe Da 6th Street Bully” Berry stepped in the recording booth and yelled two words: “League Shit!”. Three years later, it has become an emphatic anthem, brand and title. The Bully’s vision formed in 2009 when his choice of eight members and three groups with their own budding local buzz – Dred Skott, Da COD and Southbound – sat in a driveway plotting a collaborative mixtape. In 2010 they debuted locally, played the South by Southwest Music Festival and Fun Fun Fun Fest and were featured on MTV Jams‘ Texas All-Star Edition. In 2011 they rocked over 60 shows, including a West Coast tour with Jackie Chain for their Concealed Weapons 3 mixtape, and a national tour with Dead Prez. Then, in October 2011, The Bully passed away suddenly due to a pulmonary embolism. As 2011 ended, the LOEGz were named one of Sonicbids‘ Top 5 Hip Hop acts. They released The Plug EP in December. All of this came from a collective effort by three groups in three years via the foresight of a now-absent leader. All anticipation, questions or doubt after a few spins of The Plug EP will be quenched with their debut album #LeagueShit. Clearly rooted in traditional hip hop, #LeagueShit includes stout musicality and wildly free speech featuring Dead Prez, Bavu Blakes, Grupo Fantasma, and Slim Gravy of A.Dd+.

Links:
“Attitude”: http://www.youtube.com/watch?v=sXnLbnYZKgc

 

“APD”: https://soundcloud.com/theloegz/a-p-d

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