San Francisco rapper Roach Gigz premieres the visual for “It’s Lit” today on Stereogum. The single, which dropped last month on SPIN, features production by Nima Fadavi and a guest appearance by Iamsu!. Directed by Robert O. Mojica and Rey Castillo, the video is the first from Roach since the release of his latest mixtape, Roachy Balboa III.
Roach has said that the track is about the “luxurious feeling of being carefree”, a feeling he captures in the video as well. From the pre-game in the car with his crew to the house party full of girls and drinks, the video seems to show a typical night in the crazy life of Roach Gigz. The rapper has had plenty to celebrate since July 25th’s successful release of Roachy Balboa III, which premiered as a stream on The FADER and was also made available as a free download.
Stream/Download Roachy Balboa III: https://soundcloud.com/roach-gigz/sets/roachy-balboa-3
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