Roach Gigz – “It’s Lit” Ft. Iamsu!

San Francisco rapper Roach Gigz premieres the visual for “It’s Lit” today on Stereogum.  The single, which dropped last month on SPIN, features production by Nima Fadavi and a guest appearance by Iamsu!. Directed by Robert O. Mojica and Rey Castillo, the video is the first from Roach since the release of his latest mixtape, Roachy Balboa III.

Roach has said that the track is about the “luxurious feeling of being carefree”, a feeling he captures in the video as well.  From the pre-game in the car with his crew to the house party full of girls and drinks, the video seems to show a typical night in the crazy life of Roach Gigz.  The rapper has had plenty to celebrate since July 25th’s successful release of Roachy Balboa III, which premiered as a stream on The FADER and was also made available as a free download.

Stream/Download Roachy Balboa III: https://soundcloud.com/roach-gigz/sets/roachy-balboa-3

Hailed by The New York Times as “The funniest rapper working” and selected by 106 KMEL as part of the radio station’s inaugural Freshman 10 class, San Francisco native Roach Gigz has become of the Bay Area’s brightest young stars, covered by outlets like Pitchfork, FADER, XXL, MTV2 Sucker Free, mtvU, and many more. Heavily influenced by Mac Dre and the homegrown hip-hop scene that permeated the Bay Area during the 2000s, Roach has taken a similar approach to his music, telling everyday tales, comical but always true-to-life. Roach Gigz first gained local fame with close friend Lil 4Tay, as one half of the group Bitch I Go (B.I.G.), and since has released two successful Roachy Balboa mixtapes and a debut EP, Bitch, I’m A Player. Now, following the release of Roach’s 2012 album, Bugged Out, and a national tour in 2013 opening for Andre Nickatina, Roach has now released his new mixtape, Roachy Balboa III, out now and premiered by The FADER.

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